Over the years, Coca-Cola never fail to amaze me with their commercials especially during Christmas season. They're my all time favorite advertisements together with Mc Donalds not only because I love the product but in all fairness they're full of substance.
So imagine my delight when I heard the news that Coca-Cola will create a new position called "President for Happiness" in line with the celebration of it's 100 years in the Philippines. The purpose of the said position is to spread happiness around the country.
There were speculations as to who would be chosen as the President for Happiness. I myself guessed he/she will be pulled out from the line of the veteran actors/actresses (he's a model though). But I was freakin' wrong!
Yesterday, when I watched the television the most awaited face of the president for happiness was revealed. Meet Caloy but his real name is Arran Phil Sese. Hmmm, "Sese"?, I was wondering how are we related hahaha.
Coca-Cola's President for Happiness
He was presented on a commercial inside his office filled with Coca-Cola soft-drinks explaining that his task is to make everyone happy while ideas were popping on his head. The latest commercial showed Caloy doing surveys from the busy streets of Manila asking people about things that would make them happy.
Coca-cola did a great job in bringing to life the creative idea of having the so called president for happiness. Not only will they capture the hearts of the Filipinos but will further create news and impact on their product the whole year round as I think this project was intended to run that long.
I was wondering what kind of activities will Caloy and Coca-Cola would come up with to make everyone happy. Well, that's for us to find out in the next few days/weeks/months or so.
I'm pretty darn excited Caloy, don't fail me.